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3 - Sales Expectation Value

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This article aims to explain what Sales Expectation Values are and how to register them in Demander.


Sales Expectation Values represent the goal itself that the seller must meet — and can be defined by value and/or quantity. This is where it is determined who or what the expectation is related to, such as seller, product, brand, branch, among others.


To register a Sales Expectation Value, you must have previously created:

  • The Perspective of Sales Expectations;
  • The Sales Expectation Perspective Levels.

At this stage, the Sales Expectation is effectively created, as it is where the values ​​and goals are defined.

Registration offers several configuration possibilities. Below are the main fields available — fill in the mandatory ones (marked with *) and the others as needed to personalize your goals.

Registrations → Sales Expectations → Value

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  • Sales Expectation Perspective* → Select the previously created Perspective.
  • Start Date* → Goal start date.
  • End Date* → End date of the goal.
  • Sales Expectation Value* → Goal value in reais (R$).
  • Seller* → Select the seller to whom the Sales Expectation will be assigned.

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  • Sales Expectation Quantity → Sets a target based on quantity.
  • Net Weight of Sales Expectation → Defines the target for net weight sold.
  • Gross Weight of Sales Expectation → Defines the target for gross weight sold.
  • Branch → Allows you to create Sales Expectations per branch.
  • Product Group → Defines the goal based on a group of products.
  • Brand → Creates specific Sales Expectations for a brand.
  • Product → Sets the goal for a specific product.
  • State → Create Sales Expectations by state.
  • City → Create Sales Expectations by city.
  • Customer → Defines specific Sales Expectations per customer.
  • Business days of the target period → Defines the business days that the Sales Expectation considers

💡 Example: The seller expects to sell R$5,000.00 of the “Catchup Sache” product in the state of RS. Another possibility would be to remove the product and state and insert just one brand, making the goal: “The seller expects to sell R$5,000.00 of a certain brand.”


To import goal values via integration, access the article below: ➡️ Integration Layout: Table 62 - Sales Expectation - Value


It is also possible to register the values of Sales Expectations by importing them via an Excel spreadsheet. Important: Perspectives and Perspective Levels must be previously registered — import via Excel is intended only for registering values.

Step by step:

  • In Demander Web, go to Import → Expectations.

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  • If this is your first registration, download the model spreadsheet available in the system.

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  • Don’t change the spreadsheet layout — keep the columns, first and second rows exactly as they are. Fill in only the necessary fields with the desired information.

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  • After finishing, import the file in the indicated field.

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The values will be automatically added to the Sales Expectation → Demander Value screen.